I don’t know if people are “born to do something”, but I knew from the age of four years old that I wanted
to be a designer. I can honestly say I have lived and breathed it ever since.

Mix that passion of all things ‘design’ with being brought up by entrepreneurial parents, who owned
a variety of businesses including market stalls, nightclubs, dating agencies and a racehorse, and I guess
it was always on the cards that I would have my own business - in the design industry.

Those who know me will tell you I am endlessly curious, full of questions and have a love of technology
that keeps me keenly interested in the latest trends and all that is new and cutting edge.
I’m an enthusiastic, life-long learner.

From being one of the first freelancers to be trained in CAD (computer-aided design), whilst working with
Courtaulds Lingerie in 1997, to teaching graphic design at the Central Graphics Academy, I am constantly
developing my skillset so that I can bring a wealth of experience, knowledge and ideas to the table.

In fact I created Reflect Design for Print in 2009 to bring everything I know and stand for together, so that I could
offer the kind of world class end-to-end service I wanted to deliver. I’m not just about making things look pretty,
I’m about creating design that will help your business grow.

And, whether at work or play, I believe life is for living. When I’m not up to my elbows in the latest design
project for one of our awesome clients, I have a sporty side that has seen me gain a black belt in judo, compete
at national and international level, and burn off my endless energy swimming, diving and rollerskating! Although,
nowadays, I do tend to opt for more gentle activities, such as qi gong, pilates and a variety of spiritual practices and learnings.

If you value working with someone who thrives on being innovative, creative and committed to getting the most out of a budget.